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Fisherman Who Failed Gets the World to Win
By Rik Raats The Marlin of Literature — born from the international imagination of Ernest Hemingway — illuminates future pathways in today’s struggle between pride and provision in a rapidly transforming global economy and workplace. Fisherman at Dawn—the Believer Amidst Uncertainties Before the sun rises, the sea already knows who belongs to it. The harbor still sleeps when the fisherman steps onto the wooden planks of the dock, feeling the slight movement benea
2 days ago7 min read


Since 2022 Streamed on Netflix (U.S. & Canada)—I've Watched it 23 Times, and Still Longing for Another Night of Adventure with the Letter-Laden-Corpse.
The movie which you will recall, each time you read a bed-time story Yes, it's worth a transatlantic flight (or just pay video-on-demand for it via Apple TV or Amazon Video)The Masterpiece of Storytelling. Why “Operation Mincemeat” Keeps Rewarding the Viewer? Some films entertain for two hours and disappear. Others linger. And then there are the rare works that quietly return to your mind long after the credits have rolled. The 2022 historical drama “Operation Mincemeat” belo
Feb 65 min read


How Civilisation Grows from the Mayonnaise of Human Imperfection
Seldom our bright-minded illusion brings to the next stage of development—It's the accidental wrong in the right direction that makes the great invention land in our lap.
Feb 14 min read


Shakespeare Gave a Meaning to Advertising That’s Hard to Grasp for AI
The crucial question 'To Buy or Not to Buy' has often little to do with logic. And foremost because the bottom-line outcome of the emotional gamble called advertising will be attributed to human honor, added to human capital, or paid for by human sacrifice.
Jul 24, 20234 min read


Facebook’s MARKeting Plow and its Future.
–In 2007, Mark Zuckerberg announced the beginning of what effectively became a new age in marketing and communications. How about Facebook as a media- & marketing tool tomorrow? Will this one day end up all forgotten like the first -Egyptian- plow of the planet? Probably not. At Facebook’s Press Conference in New York, Tuesday, NovemberContinue reading “Facebook’s MARKeting Plow and its Future.”
Aug 11, 20204 min read


The Digital Personality of Leaders and All Others Working with People…
Is Your Digital Personality Ready? Article by Rik H Raats –Your ‘Digital Persona’ will be taking the lead. Guiding, leading, counseling, selling,… This digital fast-forward initiated by necessity, may require overnight magic for leaders, residential real estate agents, lawyers, counselors, coaches, sales managers and all other of the many that have a people-focused professional life. Integrating theContinue reading “The Digital Personality of Leaders and All Others Working wi
Apr 26, 20209 min read


(Sm)All Business. To Flex or Not to Flex, that’s the Question.
Nothing Can Answer as Acrobatically Flex as Small Businesses Can. Rik Raats April 2020 – The world’s largest corporations are small businesses (that kept on growing). There’s nothing as big as small business. It’s the biggest part of our economy. Often they are misperceived (by small business owners) as the ‘little ones’ next to theContinue reading “(Sm)All Business. To Flex or Not to Flex, that’s the Question.”
Apr 8, 20203 min read


The Central Valley CA, Tomorrow’s Ag Epicenter of our Planet?
World Ag Expo Edition 2020. An Agricultural Stage for Global Future Driven Answers: The World Ag Expo in California. Rik Raats – For the ones who are not familiar with the worldwide agricultural industry yearly high, the World Ag Expo is the largest annual outdoor agricultural exposition. The 2020 53rd edition under the California sun counted 1,442Continue reading “The Central Valley CA, Tomorrow’s Ag Epicenter of our Planet?”
Feb 20, 20203 min read
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