Business

The Continental Marketing Error. Flanders Is Prominently Wielding the Art Budget Axe. The End of the Old World Is Nearing — Europe Is Cutting Its Main Global Relevance. By Rik Raats

Few partnerships have shaped modern global philanthropy as profoundly as that between Bill Gates and Warren Buffett. Two entrepreneurial giants, they came to embody a model of corporate leadership in which commercial success and philanthropic ambition reinforced one another. Their shared legacy extends far beyond the businesses they built. Yet when Buffett quietly excluded the Gates Foundation from the latest chapter of his historic giving, the significance of the decision la

Has the aviation industry lost its magic? Or are we just overwhelmed?

A goldmine of guidance hidden in the Hemmingway classic that became the marlin of world literature

Seldom our bright-minded illusion brings to the next stage of development—It's the accidental wrong in the right direction that makes the great invention land in our lap.

The crucial question 'To Buy or Not to Buy' has often little to do with logic. And foremost because the bottom-line outcome of the emotional gamble called advertising will be attributed to human honor, added to human capital, or paid for by human sacrifice.

–In 2007, Mark Zuckerberg announced the beginning of what effectively became a new age in marketing and communications. How about Facebook as a media- & marketing tool tomorrow? Will this one day end up all forgotten like the first -Egyptian- plow of the planet? Probably not. At Facebook’s Press Conference in New York, Tuesday, NovemberContinue reading “Facebook’s MARKeting Plow and its Future.”

Nothing Can Answer as Acrobatically Flex as Small Businesses Can. Rik Raats April 2020 – The world’s largest corporations are small businesses (that kept on growing). There’s nothing as big as small business. It’s the biggest part of our economy. Often they are misperceived (by small business owners) as the ‘little ones’ next to theContinue reading “(Sm)All Business. To Flex or Not to Flex, that’s the Question.”