All Articles

Seldom our bright-minded illusion brings to the next stage of development—It's the accidental wrong in the right direction that makes the great invention land in our lap.

The crucial question 'To Buy or Not to Buy' has often little to do with logic. And foremost because the bottom-line outcome of the emotional gamble called advertising will be attributed to human honor, added to human capital, or paid for by human sacrifice.

–In 2007, Mark Zuckerberg announced the beginning of what effectively became a new age in marketing and communications. How about Facebook as a media- & marketing tool tomorrow? Will this one day end up all forgotten like the first -Egyptian- plow of the planet? Probably not. At Facebook’s Press Conference in New York, Tuesday, NovemberContinue reading “Facebook’s MARKeting Plow and its Future.”

Is Your Digital Personality Ready? Article by Rik H Raats –Your ‘Digital Persona’ will be taking the lead. Guiding, leading, counseling, selling,… This digital fast-forward initiated by necessity, may require overnight magic for leaders, residential real estate agents, lawyers, counselors, coaches, sales managers and all other of the many that have a people-focused professional life. Integrating theContinue reading “The Digital Personality of Leaders and All Others Working wi

Nothing Can Answer as Acrobatically Flex as Small Businesses Can. Rik Raats April 2020 – The world’s largest corporations are small businesses (that kept on growing). There’s nothing as big as small business. It’s the biggest part of our economy. Often they are misperceived (by small business owners) as the ‘little ones’ next to theContinue reading “(Sm)All Business. To Flex or Not to Flex, that’s the Question.”