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We've landed in the era of the absurd idea of winning and losing as good vs. bad. The reality is, more often than not, the loss of victory in the win and the blessing found in the disappointment, as Whistler's Mother taught us. Her icon is engraved in our American DNA; but her lesson seems forgotten. Article by Rik Raats —the fool who practices the pen in an attempt to process reality.

–In 2007, Mark Zuckerberg announced the beginning of what effectively became a new age in marketing and communications. How about Facebook as a media- & marketing tool tomorrow? Will this one day end up all forgotten like the first -Egyptian- plow of the planet? Probably not. At Facebook’s Press Conference in New York, Tuesday, NovemberContinue reading “Facebook’s MARKeting Plow and its Future.”

PAMPHLET! / WORK OF ART / ARTICLE by Rik Raats. – A friend of mine at a newspaper finally dragged me over the limits of my reservations (…that’s what friends are for?). The initial paper, often distributed next to presentations is becoming a book. –The Art of Likeability. It started indeed as a topic inContinue reading “The Art of Likeability”