The Art of Likeability

PAMPHLET! / WORK OF ART / ARTICLE by Rik Raats. – A friend of mine at a newspaper finally dragged me over the limits of my reservations (…that’s what friends are for?). The initial paper, often distributed next to presentations is becoming a book. 

     

   –The Art of Likeability.  It started indeed as a topic in the introduction of a presentation.

   –The Art of Likeability.  It started indeed as a topic in the introduction of a presentation. It’s the accretion of the last 12 years of in-depth study and experience. I like to introduce this with one of my pet peeves: ‘the never ending thrive for likeability within a person may lead to a painful, exhausting life filled with devastating events and experiences, but, as a business, it’s a… necessity. Even for a business person, the ability to be likeable is a gift (or special achievement in personal growth) that opens many doors (and please keep the private door out of the scope).

With this book you dive into likeability in social media and real life.  How brands, products, companies and organizations become highly likeable. How likeability gets converted into sales, recurrent sales, how it gains loyalty, how it attracts talented coworkers, results in a growing market share and delivers capital value. How companies with high likeabilty are more likely to find capital, credit, support, and may survive crisises with the flair that’s reassured of the positive outcome.  How likeability doesn’t seem to figure on balance sheets but… is paid for at the stock exchange, private business acquisitions, mergers and takeovers. Likeability delivers in a capital value. And… what to do when you achieve a pole position sooner than expected (Don’t look down, to begin with).

How to deal with likeability as a captain of industry, chairman, CEO or small business owner, when you become part of the focus in an active role on the ‘likeability stage. How to protect your company from social media slander etc. and how you overcome the rat-attack, when the unexpected bashing throws you under the bus.

I learned as a marcom professional that the majority of corporate leaders involved in highly successful companies are well aware of the company’s  likeability, but don’t know precisely to appoint the very detailed key-reason for this. Even in organizations with highly developed marketing research and analysis.  The booklet will be published in October 2019.