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By Rik Raats The Marlin of Literature — born from the international imagination of Ernest Hemingway — illuminates future pathways in today’s struggle between pride and provision in a rapidly transforming global economy and workplace. Fisherman at Dawn—the Believer Amidst Uncertainties Before the sun rises, the sea already knows who belongs to it. The harbor still sleeps when the fisherman steps onto the wooden planks of the dock, feeling the slight movement benea

The movie which you will recall, each time you read a bed-time story Yes, it's worth a transatlantic flight (or just pay video-on-demand for it via Apple TV or Amazon Video)The Masterpiece of Storytelling. Why “Operation Mincemeat” Keeps Rewarding the Viewer? Some films entertain for two hours and disappear. Others linger. And then there are the rare works that quietly return to your mind long after the credits have rolled. The 2022 historical drama “Operation Mincemeat” belo

Seldom our bright-minded illusion brings to the next stage of development—It's the accidental wrong in the right direction that makes the great invention land in our lap.

The crucial question 'To Buy or Not to Buy' has often little to do with logic. And foremost because the bottom-line outcome of the emotional gamble called advertising will be attributed to human honor, added to human capital, or paid for by human sacrifice.

–In 2007, Mark Zuckerberg announced the beginning of what effectively became a new age in marketing and communications. How about Facebook as a media- & marketing tool tomorrow? Will this one day end up all forgotten like the first -Egyptian- plow of the planet? Probably not. At Facebook’s Press Conference in New York, Tuesday, NovemberContinue reading “Facebook’s MARKeting Plow and its Future.”

Is Your Digital Personality Ready? Article by Rik H Raats –Your ‘Digital Persona’ will be taking the lead. Guiding, leading, counseling, selling,… This digital fast-forward initiated by necessity, may require overnight magic for leaders, residential real estate agents, lawyers, counselors, coaches, sales managers and all other of the many that have a people-focused professional life. Integrating theContinue reading “The Digital Personality of Leaders and All Others Working wi

Nothing Can Answer as Acrobatically Flex as Small Businesses Can. Rik Raats April 2020 – The world’s largest corporations are small businesses (that kept on growing). There’s nothing as big as small business. It’s the biggest part of our economy. Often they are misperceived (by small business owners) as the ‘little ones’ next to theContinue reading “(Sm)All Business. To Flex or Not to Flex, that’s the Question.”

World Ag Expo Edition 2020. An Agricultural Stage for Global Future Driven Answers: The World Ag Expo in California. Rik Raats – For the ones who are not familiar with the worldwide agricultural industry yearly high, the World Ag Expo is the largest annual outdoor agricultural exposition. The 2020 53rd edition under the California sun counted 1,442Continue reading “The Central Valley CA, Tomorrow’s Ag Epicenter of our Planet?”

– What Do Bill Gates, Steve Jobs, Einstein, Mozart, Michelangelo, and many other great people have in common? Autism. As autism is part of our family life, and we can’t resist to support and to advocate the wonderful organization that has been so significant in regards to life with ASD. Not only because of theContinue reading “Autism Speaks”

PAMPHLET! / WORK OF ART / ARTICLE by Rik Raats. – A friend of mine at a newspaper finally dragged me over the limits of my reservations (…that’s what friends are for?). The initial paper, often distributed next to presentations is becoming a book. –The Art of Likeability. It started indeed as a topic inContinue reading “The Art of Likeability”

ARTICLE/OPINION by Rik Raats – From March 26 thru 28 (and two days earlier starting at Sun 03/24 for the preconference) Las Vegas, NV, was even more colorful with Adobe’s impact. A global summit of the organization that is so highly involved in the ongoing business transformations in this world. And for sure this isContinue reading “Adobe Summit 2019 – Las Vegas, NV”

ARTICLE/OPINION/CONCLUSION by Rik Raats – No doubt this event has evolved into the most significant gathering of the world’s experts and marketing professionals. This year’s edition was a top-notch event with the highest attendance since the birth of this wonderful initiative. What I feel free to describe as ‘The art of connectivity’ was most probablyContinue reading “Social Media Marketing World 2019: the World Conference.”

Likeability is part of your business value. You need the likeability of your audience or someone else will conquer this. With share of heart, share of market will follow. With public opinion on your side nothing can fail; with strong equity in likeability on your marketing balance sheet, you’re in to win the game.

Yelling isn’t selling. Become the most likeable! We deliver likeability by the art of creativity to appeal, and to create share of mind, share of heart and share of spirit. Yes, together we can achieve great things!

Also connections that may join us from overseas are most welcome, and are also invited for the after-tour San Francisco. For both continental Europe as UK, we foresee travel assistance and booking facilities. Social Media Day San Diego Bahia Resort Hotel on June 28th, 2019 from 8:30 am – 5:30 pm. The latest in social media marketing.Continue reading “Absolutely : Social Media Day San Diego 2019”