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THE HERALD'S PULSE


Europe's Capital Marketing Error Is Cutting Its Main Global Relevance
The Continental Marketing Error. Flanders Is Prominently Wielding the Art Budget Axe. The End of the Old World Is Nearing — Europe Is Cutting Its Main Global Relevance. By Rik Raats
Sep 289 min read


How Dolly Parton Outsmarted the Odds and Delivered an Immortal Surprise Whilst Leaving the Earthly Stage
Dolly will always remain vibrantly present in our hearts as most probably one of the wittiest spirits in musical literature. In her hyper-feminine, iconical character of traditional rural Americana, Dolly turned femininity into a powerful bandwagon and harnessed her unique genius to pull it all the way to the top as probably the most successful emancipator of our era. And for the literature-hungry—if you studied Shakespeare and Parton, you already digested two grand universit
Aug 252 min read


Why the Obsession with "Winning" Has Become Our Greatest Tragedy
We've landed in the era of the absurd idea of winning and losing as good vs. bad. The reality is, more often than not, the loss of victory in the win and the blessing found in the disappointment, as Whistler's Mother taught us. Her icon is engraved in our American DNA; but her lesson seems forgotten. Article by Rik Raats
—the fool who practices the pen in an attempt to process reality.
Aug 2510 min read


Why Buffett Walked Away
Few partnerships have shaped modern global philanthropy as profoundly as that between Bill Gates and Warren Buffett. Two entrepreneurial giants, they came to embody a model of corporate leadership in which commercial success and philanthropic ambition reinforced one another. Their shared legacy extends far beyond the businesses they built. Yet when Buffett quietly excluded the Gates Foundation from the latest chapter of his historic giving, the significance of the decision la
Jul 154 min read


How History May Have Overlooked the Real Cargo of the Mayflower
The invisible cargo of the Mayflower was a precious intangible asset — an idea. It was the small candle whose light, once kindled, could ignite thousands more. Its flame crossed the Atlantic almost unnoticed, yet it carried far more than the hopes and beliefs of a handful of English Separatists. In fact it even outgrew the American project. The candle embodies the essence of a human spirit that may lead to the better versions of ourselves.
Jun 298 min read


The Longing That Europeans and Americans Have in Common
We are all, from time to time, homesick for ourselves. It's part of being pilgrims, whether we choose to be one or not.
Jun 154 min read


Margo Raats' Kept In Colour — The Night Music Became an Ecosystem of Moods
Margo Raats Concert, Brixton, London, April 7 2026
Apr 121 min read


Aviation. Is This the End of an Affair?
Has the aviation industry lost its magic? Or are we just overwhelmed?
Apr 17 min read


Old Gems Becoming Future-Driven Greatness—Will Your Company Be Next?
Article by Rik Raats How Old Gems Can Oftern Surpass Startups —There is a specific kind of alchemy required to look at a "dusty" legacy and see a diamond. True entrepreneurial greatness often isn't about inventing something from thin air; it’s about recognizing the hidden lifeblood in an "olden vehicle" and refueling it with a modern vision. The Syndicate for the "Responsible" Few Government employees found their way to affordable insurance by this syndicate association perky
Mar 264 min read


Yes, It’s St. Patrick’s Day — and This Year I Wildly Tribute this Celebration to the Reigning Irish Cathedral of Streaming: All Hail Saoirse Ronan
Yes, It’s St. Patrick’s Day — and This Year I Wildly Tribute this Celebration to the Reigning Irish Cathedral of Streaming: All Hail Saoirse Ronan.
Mar 173 min read


Fisherman Who Failed Gets the World to Win
A goldmine of guidance hidden in the Hemmingway classic that became the marlin of world literature
Mar 127 min read


Since 2022 Streamed on Netflix (U.S. & Canada)—I've Watched it 23 Times, and Still Longing for Another Night of Adventure with the Letter-Laden-Corpse.
The movie which you will recall, each time you read a bed-time story Article by Rik Raats Yes, it's worth a transatlantic flight (or just pay video-on-demand for it via Apple TV or Amazon Video).The Masterpiece of Storytelling. Why “Operation Mincemeat” Keeps Rewarding the Viewer? Some films entertain for two hours and disappear. Others linger. And then there are the rare works that quietly return to your mind long after the credits have rolled. The 2022 historical drama “Ope
Feb 65 min read


How Civilisation Grows from the Mayonnaise of Human Imperfection
Seldom our bright-minded illusion brings to the next stage of development—It's the accidental wrong in the right direction that makes the great invention land in our lap.
Feb 14 min read


How Civilisation Grows from the Mayonnaise of Human Imperfection
February 1, 2026 Article by Rik Raats We are living through a moment of deep unease. Generative AI systems now produce text, images, strategies, and decisions at a speed and scale that openly challenge human relevance. At the same time, shared values erode, public trust thins, and societies increasingly find themselves shaped by vast corporate structures and authoritarian power rather than by civic imagination. In such a climate, the real question is no longer whether techn
Feb 14 min read


The Enigmatic Beauty —Nevada's Clan Alpine Herd Management
The Clan Alpine HMA. A sanctuary for these wild horses, offering them a haven where they can roam freely and thrive in their natural habitat.
Apr 2, 20242 min read


DO NOT VACUUM THE NEEDLES (TOO WELL) AFTER THE HOLIDAYS
Often we people are like the needles — even the coarsest, sharpest specimen can become the warmest comforting bedding. So, don't you worry about a poor clean-up job after the Holidays — more important is keeping the cheer up. Positive spirits are the flashlights when the lights dim.
Dec 28, 20232 min read


Shakespeare Gave a Meaning to Advertising That’s Hard to Grasp for AI
The crucial question 'To Buy or Not to Buy' has often little to do with logic. And foremost because the bottom-line outcome of the emotional gamble called advertising will be attributed to human honor, added to human capital, or paid for by human sacrifice.
Jul 25, 20234 min read


The Man Who Conjured the Evergreen into Tomorrow's Encore
Tony Bennett not only made the world embrace San Francisco—way beyond all his accolades and achievements he genuinely demonstrated that style never goes out of fashion.
Jul 23, 20232 min read


The Platinum People — The Gray Treasures of this Planet
The essential wealth of this planet is our collective wisdom, our diverse cultures, science, arts, and intelligence — including the public debate in search of answers for the future.
Feb 8, 20234 min read


Facebook’s MARKeting Plow and its Future.
–In 2007, Mark Zuckerberg announced the beginning of what effectively became a new age in marketing and communications. How about Facebook as a media- & marketing tool tomorrow? Will this one day end up all forgotten like the first -Egyptian- plow of the planet? Probably not. At Facebook’s Press Conference in New York, Tuesday, NovemberContinue reading “Facebook’s MARKeting Plow and its Future.”
Aug 11, 20204 min read
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