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The invisible cargo of the Mayflower was a precious intangible asset — an idea. It was the small candle whose light, once kindled, could ignite thousands more. Its flame crossed the Atlantic almost unnoticed, yet it carried far more than the hopes and beliefs of a handful of English Separatists. In fact it even outgrew the American project. The candle embodies the essence of a human spirit that may lead to the better versions of ourselves.

We've landed in the era of the absurd idea of winning and losing as good vs. bad. The reality is, more often than not, the loss of victory in the win and the blessing found in the disappointment, as Whistler's Mother taught us. Her icon is engraved in our American DNA; but her lesson seems forgotten. Article by Rik Raats —the fool who practices the pen in an attempt to process reality.

Seldom our bright-minded illusion brings to the next stage of development—It's the accidental wrong in the right direction that makes the great invention land in our lap.

The crucial question 'To Buy or Not to Buy' has often little to do with logic. And foremost because the bottom-line outcome of the emotional gamble called advertising will be attributed to human honor, added to human capital, or paid for by human sacrifice.

The essential wealth of this planet is our collective wisdom, our diverse cultures, science, arts, and intelligence — including the public debate in search of answers for the future.

World Ag Expo Edition 2020. An Agricultural Stage for Global Future Driven Answers: The World Ag Expo in California. Rik Raats – For the ones who are not familiar with the worldwide agricultural industry yearly high, the World Ag Expo is the largest annual outdoor agricultural exposition. The 2020 53rd edition under the California sun counted 1,442Continue reading “The Central Valley CA, Tomorrow’s Ag Epicenter of our Planet?”